ChromaWell

Startup Tech Palette

The confident indigo-to-violet gradient most Series-A SaaS landing pages converge on, plus a genuine accent.

#1E1B4B

deep indigo base

HSL 244° 47% 20%

16.0:1 on white

#4F46E5

primary brand

HSL 243° 75% 59%

6.3:1 on white

#818CF8

lighter interactive

HSL 235° 90% 74%

3.0:1 on white

#22D3EE

cyan accent/CTA

HSL 188° 86% 53%

1.8:1 on white

#F8FAFC

near-white surface

HSL 210° 40% 98%

1.0:1 on white

Using this palette

Indigo-violet has become the default 'modern tech' signal for a reason — it reads as more distinctive than corporate blue while still feeling controlled rather than playful, and #4F46E5 in particular is close to what a large share of current SaaS products actually ship. The addition here is #22D3EE, a cyan that's hue-distant enough from the indigo family to work as a genuine CTA color rather than just a lighter shade of the same thing — use it sparingly for the one button per screen you actually want clicked. #1E1B4B works as a dark-mode base; #818CF8 is the safest 'brand color but lighter' for hover states without losing hue identity.