Rust & Denim Palette

The reverse emphasis of denim-and-rust — rust leads, denim supports, more workwear-jacket than workwear-jeans.

#8A3A1E

deep rust

HSL 16° 64% 33%

7.8:1 on white

#B5541F

rust orange

HSL 21° 71% 42%

4.9:1 on white

#D9824A

light rust highlight

HSL 24° 65% 57%

2.9:1 on white

#4C6B8A

denim blue support

HSL 210° 29% 42%

5.6:1 on white

#2E4057

dark denim anchor

HSL 214° 31% 26%

10.6:1 on white

Using this palette

Uses the same core hue relationship as denim-and-rust — true complements, warm rust against cool indigo — but flips which family dominates: three rust tones lead here, with only two denim blues in a supporting role, giving it a warmer overall temperature better suited to autumn/workwear-jacket branding than denim-and-rust's cooler, denim-forward balance. #8A3A1E and #2E4057 both carry cream text reliably. Treat the two as genuine siblings for a brand system that needs both a 'warm lead' and 'cool lead' variant of the same underlying color story rather than two unrelated palettes.